BLOCKCHAIN-FRIENDLY
BRITISH BANK

Fiinu is undergoing authorisation processes
with the Bank of England to become a
fully licenced bank by Q3/2018.

Pre-ICO end in:

Apply to Invest

Story & Progress so far

Fiinu's founders have worked together for nearly ten years and their successes include building and managing a UK-based FinTech company that has lent and recovered over 4.5 million overdraft-style loans with a trade value exceeding £1 billion. Under their management, at its height, the company would have been in the Top 10 of the Deloitte Technology Fast 500 fastest growing technology companies in the world with nearly 35,000% revenue growth over a five-year period.

Fiinu's core team has gone through the full UK-bank licence authorisation process once before, for a well-established family office, and have built a digital banking platform from scratch. Combined, they have a wide range of dedicated skills, experience and understanding of what it takes to earn a UK-bank licence.

Fiinu's leadership team has an extensive experience in financial services, and well-developed regulatory know-how developing and designing risk management frameworks, strategies and managing regulated financial services companies. They also have practical experience in carrying out the stress tests and implementing Basel III, ICAAP, ILAAP, RRP and related risk governance, risk appetite and capital management policies.

With technology at the heart of Fiinu and no legacy systems or expensive brick and mortar branches on the high street, the bank can deliver the latest technology innovations, which live on your phone.

Fiinu is currently undergoing a full bank licence authorisation process with the Bank of England regulators, the Prudential Regulation Authority and the Financial Conduct Authority and has been developing and testing its smart credit products since the beginning of the year.

The Core Team

With the global expansion plan in mind, the core team is a combination of experienced financial services executives, developers and blockchain experts with a successful track record of working together and independently for FinTech companies across the globe, enabling Fiinu to accelerate the adaptation of new technologies and development of innovative services whilst also having fun while tackling the challenges.

Marko Sjoblom

CEO, Co-Founder

Prior to Fiinu, Marko went through the full UK-bank licence authorisation process for a well-established family office. He has therefore uniquely experienced in understanding what it takes to get a UK-bank licence. For the second time, he is leading a team which is going through the Bank of England authorisation process and detailed vetting including scrutiny of Fiinu's regulatory business plan, the source of funds, governance and management structures as well as the skills matrix assessment of the board and the executive management team.

Marko is experienced in designing risk management frameworks, showing the strategy for identifying and managing risks to the business, including details of risk management, finance and internal audit. He has fully developed Basel III financial models and written ICAAP and related policies including credit risk, concentration risk and provisioning policies, as well as ILAAP and related liquidity returns based on the projected balance sheet.

In his earlier career, Marko founded an award winning UK-regulated overdraft-style lending business, which according to Deloitte Global Fast 500, would have been one of the Top 10 fastest growing start-up companies in the world between 2009 and 2013. Under his leadership, the business became one of the major lenders in the UK after it grew nearly 35,000% over a five-year period. Furthermore, it helped the UK Financial Conduct Authority to change the payday loan legislation, which according to their Annual Report is this year resulting in £150 million of annual savings to the borrowers. That business has lent and recovered to-date over 4,5 million individual overdraft-style credits with a trade value exceeding £1 billion.

Outside of Fiinu, Marko is halfway through his doctorate degree from INSEEC in disruptive innovation technologies. He is a blockchain enthusiast who already holds three University degrees, from Cambridge, Bath and Finland. His first career as a sportsman includes the winning of the European Championship in American Football and being awarded as the Most Valuable Player of the Championship.

Andy Briscoe

Chairman

With over 30-year impeccable career in financial services, Andy is the Fiinu's Chairman of the Board. He is also the Chair of the Money Advice Service, the government-sponsored organisation which has previously been a division of the Financial Services Authority (FSA).

As the Chairman of the Fiinu Board, and the Chair of the company's Remuneration and Nomination Committee, Andy's principal role is to manage and provide leadership to the Board of Directors of Fiinu. He is accountable to the Board and acts as a direct liaison between the Board and the executive management of the Company, through the Founder and Chief Executive Officer. The Financial Conduct Authority has appointed Andy to Chair the Money Advice Service and his appointment has been subject to the approval of Her Majesty's Treasury.

Andy shares Fiinu's core values, which are to care passionately about its customers and to help them achieve their aspirations by making the most of their money. Under Andy's leadership, Fiinu will always be open and honest with all stakeholders, be it customers, regulators and third parties.

Prior to Fiinu, Mr. Briscoe has also held senior positions at Centrica, Bupa and American Express, and gained extensive experience of managing large organisations, start- ups and turnarounds in a variety of industries and in both the private and public sectors. In 2011 with The Carlyle Group he originated and led the acquisition of RAC. Prior to Carlyle, he was a founder and CEO of Life Trust Holdings plc, an international financial services company backed by JP Morgan, RBS and the DE Shaw Group.

Andy has been Managing Director AA Insurance Services, the UK's largest general insurance intermediary and Managing Director of Goldfish Credit Card. He attained an MBA from Cranfield University in 1986.

Katrina Arnold

Non-Executive Director

With over 35-years remarkable financial service career Katarina has joined Fiinu's Board as an independent non-executive director. Prior to joining Fiinu, she gained valuable experience in commercial and investment banking at HSBC, Barclays Capital, Bank of America, and the UK Financial Services Authority.

Prior to joining Fiinu's Board, Katarina was a former Global Head of Anti-Bribery and Corruption for HSBC's Global Banking and Markets business with additional extensive experience of anti-money laundering requirements gained as a senior management executive of HSBC's Global Banking and Markets business Financial Crime Compliance Department, and as a Principal (Senior Vice President) specialising in this discipline at Bank of America.

Katrina has achieved heightened awareness of bribery and corruption risks within HSBC's Global Banking and Markets business by refining and adapting policies for third party engagement and gifts and entertainment. She has explained HSBC's anti bribery and corruption programme to clients and analysed details of theirs, leading to advise for the HSBC Global Banking and Markets Reputation Risk committee.

Sha was an active in the build out of HSBC's Financial Crime Compliance Department for Global Banking and Markets. Contributed solid knowledge of investment banking products and markets to help define a robust operating structure.

Katarina has deep understanding of reputation risk and its mitigation. Sat, as a voting member, on the Global Banking and Markets Reputation Risk Committee at HSBC. Chaired the Third Party Distributor Committee at Bank of America.
Accustomed to dealing with regulators and government authorities on an international basis. Former UK regulatory supervisor. Sat on various panels whilst at the FSA. Specialist knowledge of UK regulatory framework and requirements, with emphasis on governance, banking conduct, and treating customers fairly.
She has deep understanding of reputation risk and its mitigation. Sat, as a voting member, on the Global Banking and Markets Reputation Risk Committee at HSBC. Chaired the Third Party Distributor Committee at Bank of America and Former London Club Banker to Russia. She has been an instrumental in the successful outcome of a number of regulatory supervisory visits in respect of anti-money laundering compliance at the Bank of America.

Marko Sjoblom

Founder & CEO

With over 20-years successful financial services career spanning from Wall Street to the City of London, Marko is a member of the Fiinu Board and Remuneration and Nomination Committee. As the Chief Executive, he is responsible for leading the development and execution of the Company's long-term strategy with a view to creating shareholder value.

Prior to Fiinu, Marko went through the full UK-bank licence authorisation process for a well-established family office. He has therefore uniquely experienced in understanding what it takes to get a UK-bank licence. For the second time, he is leading a team which is going through the Bank of England authorisation process and detailed vetting including scrutiny of Fiinu's regulatory business plan, the source of funds, governance and management structures as well as the skills matrix assessment of the board and the executive management team.

Marko is experienced in designing risk management frameworks, showing the strategy for identifying and managing risks to the business, including details of risk management, finance and internal audit. He has fully developed Basel III financial models and written ICAAP and related policies including credit risk, concentration risk and provisioning policies, as well as ILAAP and related liquidity returns based on the projected balance sheet.

In his earlier career, Marko founded an award winning UK-regulated overdraft-style lending business, which according to Deloitte Global Fast 500, would have been one of the Top 10 fastest growing start-up companies in the world between 2009 and 2013. Under his leadership, the business became one of the major lenders in the UK after it grew nearly 35,000% over a five-year period. Furthermore, it helped the UK Financial Conduct Authority to change the payday loan legislation, which according to their Annual Report is this year resulting in £150 million of annual savings to the borrowers. That business has lent and recovered to-date over 4,5 million individual overdraft-style credits with a trade value exceeding £1 billion.

Outside of Fiinu, Marko is halfway through his doctorate degree from INSEEC in disruptive innovation technologies. He is a blockchain enthusiast who already holds three University degrees, from Cambridge, Bath and Finland. His first career as a sportsman includes the winning of the European Championship in American Football and being awarded as the Most Valuable Player of the Championship.

Indrek Pari

Co-Founder & CTO

With nearly 20-years impressive technical and development career, Indrek is the Chief Technology Officer, Co-founder and Board advisor at Fiinu. He has been working with Fiinu's CEO for nearly ten years and is currently one of the world's leading technical leads in robotic lending platforms and development of highly scalable IT infrastructures.

Prior to joining Fiinu, Indrek was a CTO in the full UK-bank licence authorisation process for a well-established family office. He was responsible for developing fully functional retail banking software from scratch overseeing every aspect of the company's information technology workstream including strategic development and the technical elements of the Regulatory Business Plan. Having gone through the bank-licence application process once before, Indrek is uniquely positioned to satisfy the Bank of England regulators that the Fiinu will have in place robust IT systems and the control framework for managing the bank's technical infrastructure.

Indrek is also responsible for Fiinu's business continuity planning, disaster recovery and management for the all technical budgets, teams and infrastructure which is regularly reviewed, independently audited and tested to ensure that Fiinu plans remain pertinent to its business operations as required by the SYSC 4. He ensures that Fiinu's customers will not be compromised by technology, failure or error by the bank's IT systems.

Indrek started his career some 17 years ago as a software developer, both in private and public sector - including working with Estonian Financial Supervision Authority. He then built on his technical knowledge through gaining first-hand experience of UK financial services regulation by personally writing the source code for the world's first fully automated consumer credit platform. Since then he has built four R&D departments in three different countries, two of which have been for UK financial services companies.

Indrek has combined technical disruption with an ethical approach to software development to create a platform that will be capable of delivering Fiinu's innovate products into the hands of our customers.

Jeegnasha Rawal

Non-Executive Director

With nearly 20-years fast-track career financial services, Jeegnasha has joined Fiinu as an independent Non-Executive Director. Prior to joining Fiinu, she served as the Head of Finance at Vitality where she was responsible for the financial performance of the business, including balance sheet, P&L and reserves.

With nearly 20-years fast-track career financial services, Jeegnasha has joined Fiinu as an independent Non-Executive Director. She has proven impressive fast-track career in finance which combines advanced financial management capabilities with high levels of commercial acumen identifying change priorities and putting in place value-added solutions for improving operating model delivery.

Jeegnasha is a very resourceful and results orientated individual offering strong leadership at Fiinu's Board and various stakeholders allowing Fiinu to build profitable strategic alliances.

She has been establishing the new finance function for Vitality Life post separation from Prudential, including implementation and design of new general ledger system, IFRS accounting packs and design and implementation of Solvency II, Pillar 3 reporting.

Jeegnasha is an accomplished and internationally experienced Chartered Management Accountant from within the financial services and banking sectors with a demonstrable record of achievement leading major finance transformational programmes and contributing to business performance.

She is incisive and creative business thinker providing objective and independently-minded analysis of corporate goals to support sound decision-making at Board level on strategic issues; a readiness to assume responsibility for leading ground-breaking initiatives to improve competitiveness and increase ROI.

Jeegnasha has strong financial leadership background; 360-degree management capability across functions, ensuring throughout the highest standards of fiduciary care, and full compliance with all statutory and legal requirements.

David Hopton

Non-Executive Director

With over 40-years accomplished career at the Bank of England and Banco Santander, David is also serving as Senior Independent Non-Executive Director of the UK subsidiary of the Punjab National Bank International Limited, and as Non-Executive Chair of GSAV ltd, a Fintech start-up.

At Fiinu, David is an independent Non-Executive Director and member of the Remuneration and Nomination Committee. His role is to provide a creative contribution and improvement to the board by providing objective independent criticism. He is passionate about Fiinu's vision and values, which is to increase competition through innovation. He is uniquely positioned to challenge the use of new technologies and methodologies, which will transform the way banking is done.

David complements Fiinu's board by having nearly 20-years of governance and control experience from the Bank of England in various Economic, Regulatory, Money Market and Gilt Edge Market roles and a period at the Bank for International Settlements, Basel, where he served for two years as Secretary to a G10 Governors Committee looking at the monetary policy implications for central banks of electronic fund transfer systems. He has a strong experience with PRA/FCA regulations and central bank open market operations in various jurisdictions.

He is experienced as a member of various internal governance committees including ALCO, Liquidity Risk and Wholesale Operational Risk Management.

For those who know David, it does not come as a surprise that his key experiences include devising strategies to expand businesses locally and internationally, identifying opportunities, working with other organisational and national cultures during and after mergers/acquisitions (Abbey acquired by Santander in 2004 and Cater Allen acquired by Abbey in 1997), balancing risk and reward, putting in place good governance, and growing, managing and developing staff and putting in place sound succession planning. He is educated at Queens' College in Cambridge and University College North Wales in Financial Economics.

Ragnar Eisler

Co-Founder & Head of Credit

Over the last 10- years Ragnar has been teaming up with Fiinu's CEO and CTO in a number of different ventures, undertaking analytical projects and assignments for UK-regulated financial services companies and successfully been involved in consumer credit product launches for Australian and Spanish markets.

Prior to joining Fiinu, Ragnar was involved in the full UK-bank licence authorisation process for a well-established family office. His role included the strategic implementation of the first and second line of defence for the prospective new digital bank.

In his earlier career, Ragnar played a pivotal role in the build-up of an award winning UK-regulated FinTech company that offers an overdraft-style facility and the company would have ranked as a one of the fastest-growing companies in the world by Deloitte's Technology Fast 500 standards.

Throughout his career Ragnar has been able to outperform loss expectations set by industry benchmarks by proactively deploying effective strategies focused on automation and enhancement of credit and fraud decisions that more accurately reflect the individual circumstances across the end-to-end customer lifecycle.

Through hands-on approach, Ragnar has developed and fostered high performing teams by generating an atmosphere of trust and approachability while instilling a culture of high standards and personal accountability.

With a keen curiosity in the behavioural sciences and areas of AI, his ingenuity in finding practical solutions to problems that oftentimes require a different mix of skills and perspectives contributes to the overall direction of Fiinu's product development.

Juri Andrusik

Co-Founder & DBA

Juri has over 10-years impressive software development and data architect background and he has worked with Fiinu's CEO and CTO for most part of his career. He has built the underlying foundations for unsecured consumer credit platforms operating in six different countries.

Juri started his career as a software developer and as mathematician and became a specialist architect in the unsecured lending industry. Has has successfully developed and designed the backbones of three such companies, and lead multi-cultural software development teams for businesses operating in the UK, Spain, Canada, Australia, Estonia, Lithuania and Poland.

All and all, his architectures have sustained across six countries nearly two million unique customers and over ten million transactions. Just prior to joining a Fiinu, Juri a chief data architect for a UK-based digital bank undertaking where he built from scratch its underlying technology platform. He was responsible for the schema design, data integrity and the security aspects of the database, as well as troubleshooting any issues on behalf of the developers.

At Fiinu, Juri is setting the data architecture principles and creating the models of data that enable the implementation of the robotic architecture. Due to his empirical knowledge, he is able to create diagrams showing key data entities and create an inventory of the data needed to implement the architecture vision of the next generation bank keeping Fiinu in the forefront of innovation.

Juri's designed enterprise architecture provides the fundamental technological and process infrastructure for the Bank which is developing largely in-house it's IT strategy and systems. Moreover, his enterprise architecture lets Fiinu's numerous stakeholders to view different aspects of the information system from various perspectives, be it Management Information, Operations or the regulators Gabriel-reporting. His vast knowledge and background in architecture design and development allows Fiinu to facilitate business success through the effective use of information management strategies and IT re- sources.

Rommel Tinoco

Head of DevOps

With over 15-years career in high-pressure environments, Rommel is a black belt in Cloud Computing, DevOps and Database Architecture. He worked with Fiinu's founders on their previous UK bank licence authorisation project by building a world-class robust AWS infrastructure, which was secure, scalable and developed on micro services.

Rommel began his career with the US Army where he held many systems engineering positions. After that, Rommel hit the ground helping to manage the datacentres and network expansions project for an ISP based out of Germany.

During his time there, Rommel helped to retire a legacy network, the company replaced and deployed fully operational optical network in Europe. He later moved on to work as a consultant for CSC and Oracle where he worked on major defence contract with NATO forces in Europe.

Rommel was instrumental on those defence contracts as he held senior positions and was at times the direct liaison with the government to coordinate IT deliverables, on budget and on time. Rommel made sure the contracted agency met IT deliverables on time, on schedule and in par with the government's strategic missions for IT and Security.

The contracts estimated worth were over 160 million USD. Moving on to Groupon, Rommel held a senior engineering position helping Groupon do fiscal analysis of the goods sold throughout the DACH region. He led the systems and database architect requirements for that business unit of Groupon.

At some point Rommel relocated to Turkey for family. Upon his arrival in the country, Rommel helped to organize the first DevOps meetup in the country where over 600 people attended. He also is a guest lecturer at a university, helping to shape the minds of young professionals aspiring to become Software Engineers.

Rommel has held many senior positions, ranging from managing an Amazon company IT department to helping to place many fintech products online. Rommel now works as a consultant and leads the DevOps team for a global fintech incubator valued over 1 billion pounds a year.

Thru Rommel's guidance, technical expertise and hands on approach - the incubator is able to deliver and innovate at a fast rate. Rommel achieves this through standardization and automation of the same. Rommel is the type of guy who believes that if the systems have a command line, it can and must be automated.

Albert Owen

Head of Operations

With over 10-years outstanding career in operations, Albert is very experienced and enthusiastic manager with a strong focus on treating customers fairly (TCF). He is in charge of the customer support design, process development and best practices. Albert has known Fiinu's founders for nearly 10-years and worked with them on a build-up the their previous overdraft-style lending business.

Albert thrives on supporting fintech ventures and has a wealth of experience in the UK-regulation and financial services sector as a whole. He understands how exceptional customer service can have a direct impact on the bottom line and that every customer matters. At Fiinu he is responsible for TCF policies and procedures to deliver the six consumer outcomes, which demonstrate that the bank treats its customers fairly. These include but are not limited to how the fair treatment of customers has been incorporated into the Fiinu's operational values and business plan and what controls the bank has in place to ensure it treats its customers fairly.

He played a pivotal role in creating a customer-centric culture at Fiinu's founders previous business which was enjoying as a result of these measures an incredible 74% net promoter score partially thanks to Albert's relentless pursuit of exceeding customer's expectations.

Albert is always striving to create the most efficient and scalable processes, and he seeks to employ the latest technologies available to ensure customers have the best experience possible and daily business operations run seamlessly allowing companies to focus on growth and revenue.

With his forward thinking approach and technology start-up experience, Fiinu customers are in very good hands with Albert, as he will focus on good consumer outcomes. Albert's role and passion enjoys the full support of Fiinu's founders and the Board and it underpins the delivery of the bank's statutory consumer protection objectives.

Albert has always expected customers' interests to be at the heart of how firms do business. He has proven that through his own example, the bank's customers will be able to expect to get financial services and products that meet their needs from a bank that they can trust.

Gokhan Yavuz

Product Owner

With over 5-years IOS and Android product owner experience, Gokhan has gained a wealth of experience in mobile wallets, money transfer and bill payments. He has worked before with Fiinu's founders during their first Bank of England authorisation process.

Prior to Fiinu, Gokhan worked as a mobile app product owner in a family office, which was undergoing a bank licence authorisation with the Bank of England regulators Prudential Regulation Authority and Financial Conduct Authority.
He is experienced in creating mock-ups of the app, composing user story mappings, analysing technical impacts for various financial requirements and establishment of best practices with an emerging technology. He has gained great knowledge about blockchain, UK's banking and is becoming one of the leading product owners utilizing PSD2, Open Banking and mastering of the General Data Protection Regulation (GDPR).

Prior to the banking projects, Gokhan gained valuable project management experience at Tmob, where he completed eight global mobile development projects for different verticals, including Vodafone Mobile Wallet which success not only won five global awards but also resulted over 500,000 user downloads.
During his time at the Vodafone Mobile Wallet, he played an integral role in thirteen different third party integrations, including QR Point of Sale (POS) payments, money transfers and bill payments.

He was also a product owner for T-appz and lead a team of twenty to create from scratch a global m-commerce platform in which great e-commerce platforms such as Magento, Prestashop, Opencart are currently integrated. The T-appz platform is currently supporting a portfolio of over 180 applications and over 100 millions of downloads for highly reputable companies.
Gokhan believes that future of money and banking will be completely different from today. He strongly believes in cryptocurrencies and platform developments on blockchain digital ledger technologies. His first university degree is in system engineering and he is about to finish a postgraduate degree in entrepreneurship and innovation management from the Bahcesehir University.

Suleyman Ciplak

Senior Software Developer

With nearly 15-years R&D experience with Windows and Linux platforms, Suleyman is also a PhD Candidate in Istanbul Technical University. Prior to joining Fiinu, he was involved in the full UK-bank licence authorisation process for a well-established family office and has therefore known Fiinu's founders for about three years.

Suleyman Cabir Ciplak is a software developer having nearly 15-years experience in variety of platforms. He has worked with both Windows and Linux platforms and worked for major banking clients and corporate institutions.

He has created a respectable standing during his career and colleagues know him as a highly creative professional who can come up with a new approach. His professional goal is to advance his skills and proficiency of software both as a science and as a business; then, bridging the gap between these two by gaining more and more experience.

He started programming when he was a teenager. He set up a software company when he was a 19 years old college student. Seven years later, he sold all shares in his company and he worked for a Microsoft partner, an R&D company in Istanbul Technical University, and a fintech company centred in the UK.

During his career, he has attended projects including gaming, telecommunications, R&D and fintech industries. Recently, he successfully completed a mobile payment system covering all Turkish mobile phone operators and attended a complete banking software development project from scratch.

Mahir Sertkaya

Senior Software Architect

With nearly 15-years impressive development and software architecture background, Mahir one of the leading senior software architects with impressive team. Prior to Fiinu, he was involved in the full UK-bank licence authorisation process for a well-established family office and has therefore known Fiinu's founders for about three years.

Mahir is a 36 years old developer and software architect. He is a polyglot developer, open-source programming enthusiast. Since he is a big manga - anime fan, his motto comes from Japanese culture “Gukou yama o utsusu” - “Faith can move mountains”. He puts faith on anything, then it will be real for sure. He is a problem solver, fast learner, challenger, and smart thinker; puzzle solver and eager to discover new technologies. Mahir is experienced in many software languages, distributed systems, Cloud, Saas, Paas and Iaas platforms.

During his earlier career, Mahir transformed leading digital broadcaster of Turkey (Digiturk, a company of BEIN Media) to Cloud based architecture, which has given many competing edge on customer satisfaction, hosting prices, responsivity and SLA times. He used many languages to create development tools, logging - tracing mechanisms, deployment strategies and many other project whose helped to accomplish that cloud transformation goal.

He was in architectural team on a start-up banking project and helped to design whole new generation digital bank's IT architecture from scratch. He created many microservices, development strategies, devops tools, logging - big data analyser, centralized configuration and other parts for this new age digital bank.

Today, He works with one purpose bring new codes to life. At the same time, he is mentoring many others on software development, cloud transformation, searching, big data and other related topics. Mahir excels in microservices architecture and has been one of the first developers to use service-based architectural styles that has been introduced and applied in practice.

He has been migrating monolithic architectures to cloud-native architectures thought microservices bringing many benefits such as flexibility to adapt to the technological changes and independent resource management for different system components.

Business Plan

Fiinu's primary source of revenue will derive from net interest income and fair packaged account fees. The bank will lend its long-term depositors' savings on a short-term basis to consumers who are under-served in relation to the choices available for small and ad-hoc credit needs.

Direct access from Fiinu account to the world's most active digital asset exchanges will enable Fiinu customer to trade BTC, ETH, FNU and other popular digital assets at a fixed rate low commission per trade.

Fiinu will deliver world's first Bank Independent Overdraft (BIO) service by leveraging EU's Second Payment Service Directive (PSD2) and UK's Open Banking Initiative and is currently developing the smart contract architecture to provide digital-assets-backed credit facility that Fiinu's customers can easily access for any personal purpose.

Features

Digital Asset Marketplace

Fiinu will form alliances and strategic partnerships with the leading digital asset exchanges.

Using APIs to integrate best-in-class services from across the market, Fiinu will provide its customers with direct in-app access to the world's most active digital asset exchanges, and will enable them to trade bitcoin and other digital assets just as securely, easily and flexibly as traditional assets classes.

This arrangement also benefits the exchange, as all customers with linked accounts can execute near-instant transactions in the national currency to and from their Fiinu account to a digital asset exchange.

Blockchain-Based Settlements

In addition to traditional payment schemes (Faster Payments Service, Bacs, CHAPS, SEPA & SWIFT), Fiinu is committed to join at least one large blockchain-based settlement network that allows the most efficient mechanism to process and settle payments, enabling Fiinu's customers access to alternative, low-cost remittance options.

Digital-Asset-Backed Credit

Fiinu's customers can take out a loan denominated and repaid in the national currency that is collateralised by their digital assets, without having to liquidate the digital holdings. Initially the bank will accept FNU, BTC and ETH and is expecting to add other popular digital assets in the future.

This gives Fiinu's customers with digital assets (which are not consistently recognised by traditional lenders) access to capital-on-demand to cover their daily Fiat-money expenses while maintaining their long position in a chosen asset as well as help plan tax-events.

Throughout the loan lifecycle, Fiinu will monitor the value of the underlying collateral and keeps it securely stored in smart contract architecture.

Personal Current Account (PCA) + Bank Independent Overdraft (BIO)

Fiinu PCA's come with BIO features, enabling all customers to set up a "safety net" for their current accounts in any other bank to avoid paying high Unarranged Overdraft and Unpaid Item fees and have quick access to a credit line to cover any emergency expenses.

Fiinu is committed to handle digital asset related transactions as if it is any other traditional asset class broker transaction, without additional scrutiny, to avoid forcing its customers to invent workaround solutions to access their financial wealth.

Use of Funds





  • 40% Research and Development

    Every great financial technology company has a powerful technical team behind it: web designers, software engineers, support and programmers. They are all needed to ensure that Fiinu and its products run efficiently.

    In addition to the in-house team, Fiinu will have several key outsourcing agreements to support its processes: KYC/AML, biometric verification, cloud storage, information security, data science, decision management, treasury management, enterprise communications, etc.

  • 30% Marketing

    The journey of any customer starts on a subconscious level. Before the need for a banking product arises, the customer unwittingly gathers a subjective perception of Fiinu and its products.

    To accelerate growth and create a unified and seamless experience for consumers to interact with the brand, Fiinu will meld all aspects of marketing such as advertising, sales promotion, public relations, direct marketing, and social media, so that all these components come together as a unified force.

  • 18% Other Operating Expenses

    To enhance the business performance and productivity of Fiinu employees, and reduce waste, it is critical to Fiinu's success that all the components meet the needs of the organisation, and are sufficient to meet the future increase of user's demand.

  • 7% Legal & Consultancy

    Fiinu has partnered with KPMG, who will provide advisory services throughout the bank's authorisation processes and have been participating in all Fiinu's meetings with the regulators - the agreement also includes consultation beyond authorisation.

    KPMG is the leading bank regulatory advisors in the UK, and has the most impressive delivery record in the world.

  • 5% Management and Board

    Fiinu's diverse senior management and board is made up of people with international backgrounds and corporate leadership experience and its members are jointly accountable for the management of the company.

    The management and board defines the general principles for Fiinu's operations: strategic management, resource allocation, financial accounting and reporting, risk management, and sets up committees to supervise specific areas.

40% 30% 18% 7% 5%

Research and Development

Every great technology company has a powerful technical team behind it: web designers, software engineers, support and programmers. They are all needed to ensure that Fiinu and its products run efficiently.

In addition to the in-house team, we will have several key outsourcing agreements to support our processes: KYC/AML, biometric verification, cloud storage, information security, data science, decision management, treasury management, enterprise communications.

ICO Details

Fiinu's Initial Coin Offering is an opportunity for Professional Investors to invest in early-stage, fast growth potential UK digital bank. Fiinu intends to use up to 10% of the funds (ETH) raised as working capital, with a minimum of ninety percent (90%) of the ICO proceeds locked in a multi-signature Escrow Arrangement and stored in Ether until Fiinu receives its banking licence. The milestone is reached when Fiinu appears in the UK Financial Services Register as an authorised bank. After the regulatory authorisation, rest of the raised proceeds will be released and put towards launching a full suite of banking products, all of which will be managed via Fiinu app and expanding into European and US markets.




GBP FNU

What is FNU?

FNU represents the right to receive a part of Fiinu Ltd. profits, that is transferred to an Ethereum wallet and then redistributed to all FNU holders according to their stakes on the pay-out date.

In addition, each year Fiinu will allocate a portion of its non-sharable profits to buy back FNU, the exact percentage that will be used for the buy-back scheme will be decided by the board.

Trading FNU

Once Fiinu is authorised by the Prudential Regulation Authority (PRA), FNU will be tradable on a number of exchanges and easily exchangeable for other currencies like GBP, EUR, USD, BTC, ETH, etc.

In the unlikely event that Fiinu should not receive its licence, at least 90% of ETH raised during the ICO event will be returned to the investors.

Profit-Sharing

Once Fiinu is operational, a percentage of the profits will be distributed to FNU holders when the company has enough profit to distribute and/or once a year according to each holder's percentage of ownership. Pay-out can be reserved via Fiinu's Investor Portal by verifying the holder's details. FNU must be stored on an ERC-20 compatible wallet.

Note: You must report your income and pay any necessary tax on an annual basis via Self-Assessment.

ICO Timetable

Launch Pre-registration open

October 2017

ICO Pre-Sale proceeds published

December 2017

September 2017

Pre-sale Whitepaper and prospectus

November 2017

ICO close Debrief and post PR

Questions & Answers

  • What are you selling? 33% of profits (inc. 3% staff allocation)
  • What is the money back guarantee? No bank licence, min 90% ETH raised returned
  • What can I do with FNU? You can trade FNU or borrow cash from us
  • How much will you lend against FNU? In current market about £174
  • Can I trade or transfer FNU's? Yes, after lock-up period (licence)
  • Will FNU be listed on exchange? Yes, once we get the bank licence
  • How much are you hoping to sell the profits for? 100,000 ETH
  • Will Fiinu you buy-back FNU? Yes, ideally all of it
  • Is there a minimum amount for the ICO event? 20,000 ETH
  • Have you capped the ICO event? Yes, at 400,000 ETH
  • What is the instrument that is being sold? FNU on ERC20
  • Can you explain the price of 1FNU again? FNU=1ETH up-to 100,000ETH raised
  • What if you raise more than 100,000ETH? The price will start increasing
  • What is the logic behind the price formula? It favours those who invest early

Documents

Investing in FNU carries a high degree of risk, the material on this site is intended for Professional Investors only - these are sophisticated, accredited, qualified, and high net worth investors.

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