Marko Sjoblom

Chief Executive Officer

Born in Finland, Marko Sjoblom is the Founder & CEO of Fiinu, and has 20-years of experience from Wall Street and the City of London. He is a doctoral candidate and fintech academic with earlier degrees from Cambridge and the University of Bath.

He previously developed the world’s first fully automated lending robot and its algorithms. The robot has lent and recovered over £1 billion in overdraft-style.

Having identified a market need for an unbundled overdraft solution to meet the needs of potentially vulnerable consumers, Sjoblom’s current venture aims to fundamentally change the short-term credit market and potentially save consumers money.

Dedication for fair banking

For those who know Marko, it does not come as a surprise that he has spent much of his career fighting financial inequality and finding ways to instigate more transparency and competition in the financial services market. Fiinu has assembled a leadership team which consists of industry leaders in treating customers fairly, which is why Fiinu has placed fairness as one of its competitive advantages.

New Challenges

Now Marko has set his sights on a fresh challenge, building a new business which puts people before profit. He aims to shake up the banking industry by putting customers in control and using innovative new technologies to better serve customers. In parallel, he is also studying to obtain his doctorate degree in disruptive innovation.

Provisional Board

  • David Hopton

    Chairman of the Board

    Mr. Hopton has a huge experience in central banking and wholesale banking including liquidity, treasury, risk, compliance and audit, Mr. Hopton has 17 years' of experience…

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  • Marko Sjoblom

    Chief Executive Director

    Prior to founding Fiinu, Marko founded the overdraft-style lending business MyJar, which according to Deloitte Global Fast 500 would have been one of the Top 10 fastest…

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  • Jerry Loy

    Non-Executive Director

    Jerry has over 25-years’ experience in financial services and across the private, public and beyond profit sectors at senior and board level…

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  • Katrina Arnold

    Non-Executive Director

    With over 35-years remarkable financial service career Katrina has joined Fiinu's Board as an independent non-executive director. Prior to joining Fiinu, she gained…

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